olaplex lawsuit hair loss

Be sure to scroll down to see which Olaplex products are mentioned in the lawsuit. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. The case has not ended as of this article, but they seek $10 million in punitive damages. Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. Track your investments 24 hours a day, around the clock from around the world. Why? However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. The plaintiffs are collectively seeking $75,000 (62,200) in damages. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. Many buy from Amazon which is filled with scam products. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. This case is being fought not only in the court system but also in the court of public opinion. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. If you are considering using Olaplex products, I strongly recommend you join that Facebook group. 'You may have recently heard that Olaplex products cause hair loss. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. Some 30 customers are suing Olaplex, a luxury hair care brand. 3 min read. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. Olaplex has not recalled any of its products in the wake of the lawsuit. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. By clicking Sign up, you agree to receive marketing emails from Insider No-Cap8698 3 days ago. It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. Lilial was previously used in small amounts as a fragrance in Olaplexs No. They just are kind of vouching for themselves rather than sounding concerned.". Daniela Sirtori-Cortina. She said she also experienced redness and swelling around her face and hairline. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. The brand perhaps most . Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". Vicks VapoRub to Stimulate Hair Growth: Does it Work? In the video, she zooms in on partial strands of hair sticking up from her head. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. That has happened to other people, so if you're using it, just be careful.'. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. Read about our approach to external linking. Companies frequently offer refunds to customers who have complaints about products. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. . Olaplex a.k.a. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. Olaplex CEO JuE Wong. If you want more information on how to start a class action lawsuit, head on over to this page. Have you tried @Olaplex? There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. It's difficult to know just how many refunds Olaplex has issued. There's a lawsuit going on and it might surprise you. Contact Sindhu Sundar at [email protected] or on the encrypted messaging app Signal at (984)-377-3887. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. A Facebook group called 'Olaplex Hair Loss/Hair Damage?' En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. 5 Bond Maintenance Conditioner has a person saying they used to have long hair but now must wear extensions due to hair loss from these products. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. Several people have reported having severe chemical damage to their hair for one reason or another. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. The Olaplex Hair Loss Lawsuit . Sign up for notifications from Insider! It is becoming both a PR and legal nightmare, from what I can see, says Sparks. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. Olaplex has released test results that it says show the products are safe. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). It demanded more than $75,000 in damages for all and to stop false advertising. The lawsuit said: 'Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy and dull,', 'The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.'. All Rights Reserved. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. I started to feel the wind and air on my scalp in places that I've never felt it.". By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. Top Class Actions posted an article about Olaplex in April 2022. Live market coverage co-anchored from Hong Kong and New York. In many ways, this Olaplex suit feels a bit like . 'I had huge bald spots bcz of their products .. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. 'My hair is now in great condition and can go for 4 days between washes. In 2019, Olaplex won a second judgment against beauty giant LOral after Olaplex accused the beauty giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Olaplex products are safe and effective, as millions of our customers can happily attest.". All Rights Reserved. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. 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