nascar ratings decline

Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. In terms of tier one sports properties, he said. By: GP Racing. That is a decrease of nearly 50%, and in some races this kind of decline could be seen in the stands too. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. Oxford Gold . They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. Compared to Week 2 of last year's USFL, which consisted of two games on broadcast and two on cable, the XFL's Week 2 audience was down just slightly (661K to 655K). After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. There are not many. They wouldn't explain ratings declines from 2016 to 2017. But the sports most dedicated fans were (and are) still in the Southeast, and Southerners are loyal to the core to their heritage. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). Drivers. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. (Photo by Jonathan Ferrey/Getty Images). I have been around and covered NASCAR for over two decades. On declining ratings throughout NASCAR and other sports. But it's an uphill fight for us and a lot of other sports properties. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. Schedule/Results. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. This article looks at several of the reasons why NASCAR is losing fans. Racing, like basketball and other sports, has seen year-to-year ratings decline. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. It would have saved a lot of time. I hope so. This year's Daytona 500, for example, drew 4.8 million viewers a. WWE Insider Says Yes, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. So that's a positive viewership increase of 2%. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. The XFL's ratings were disappointing in Week One. That metric is down 16% over the last 24 months. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. The . Translation: the drivers are paying for the pleasure of racing. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. And you hear more and more about this today. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races. The future of IndyCar seems to be brighter when it comes to younger people. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. Stats. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. . While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. So that's household using televisions. You may opt-out by. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. For the first time in over a decade and a half, they seem to be headed in the right direction. No longer do young NASCAR racers start at their local tracks and work their way up. A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. Not only is this tolerated by NASCAR but encouraged. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. In the late '90s and the early 2000s, NASCAR saw an unprecedented growth in popularity and TV ratings. Weekly races at smaller locales have come off even worse. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. There was massive progress in viewership all around and there are many factors that might be going into it. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. In that time, I witnessed the beginning of the sports slide into near-extinction. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. NASCAR's viewership for the first half of the 2022 season is the highest since 2017. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. Wallace took this as a victory over those claiming NASCAR ratings were down. NFLX NASCAR Home. . That. That would have a big effect on viewership overall. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Photo credit: Zach Catanzareti Photo on Best Running / CC BY They shut down the polls and went ahead with it anyway. or Disney plus; there's more competition for those eyeballs then there's ever been. The current NBA broadcast deal nets the league $2.6 billion a year, however, a new report says the next one may be closer to $8 billion annually. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. He is likely to build a fan base fast. but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. The sport has grown from. This means that fewer televisions are being turned on around the country; however, the percentage of those people watching NASCAR is increasing. Tiger Woods was great for golf. Home Media FOX NASCAR hits Las Vegas low. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. In todays world TV ratings arent the big deal they once were nor the only thing that matters. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. Viewership for the 2019 Phoenix race was 22% lower than in 2018. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. This is all just ultimately my opinion, but its a carefully considered one. NASCAR Las Vegas ratings hit a new low. Standings. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. But that in itself wasnt necessarily the crime. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. IndyCar always has side-by-side commercials during green flag racing. However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. In 2019, that number had dropped to just 2.92 million. There's a catch, though. The move of the Labor Day race to California was part of an ongoing trend. The broadcasts really were over-saturated with ads enough to drive fans away. Keep in mind that excludes the Monday rainout at Talladega. I also think it's healthy just in terms of the interest. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. The XFL's ratings were disappointing in Week One. Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. NASCAR still attempts to do the best it can when it comes to getting the word out. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. Related: NASCAR power rankings during the 2023 season. Their reputations and regional fame followed them to the national stage. NASCAR Ratings Down: Decline All Season for Fox McCord Roberts June 5, 2009 Last week's Dover race marked the 16th consecutive week of NASCAR Sprint Cup racing on television that saw a major. Their retirements are a reason for the ratings decline in 2018. The coverage goes through the entire event. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. Dover is a 1-mile track, and 11 laps does not take long. NASCAR's TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. NASCAR TV Ratings Below are the ratings for the NASCAR Cup Series: Date | Track | Network | Viewers | Ratings June 20, 2021 Nashville Superspeedway NBCSN Viewers: 2,600,000 Ratings: 1.46 June 13, 2021 Texas Motor Speedway FS1 Viewers: 2,735,000 Ratings: 1.64 June 6, 2021 Sonoma Raceway FS1 Viewers: 2,494,000 Ratings: 1.49 May 30, 2021 Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. The 2019 season was run as regularly scheduled as well. . In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. Auto Club Speedway's racetrack seems to be adored by every . Photo credit: balpeck on Best Running / CC BY-SA A lot of people said they were done when the order from NASCAR to have at it, boys came down. Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. Im also someone who became a disenchanted former fan myself. NHL regular season ratings were down 12% this year. It was a successful year as the sport averaged over three million average viewers per race. (Photo by Chris Graythen/Getty Images). For the first time this season, NASCAR was not the top sporting event of the weekend, trailing the NBA All-Star Game on TNT and TBS (3.1, 5.94M). It is now an elitist sport because only those who can afford to pay to play need apply. It was the first time in a while where we didn't have a decline on NBC. All Rights Reserved. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. The disappointing ratings continue a downward trend in Daytona 500 viewership, which has been steadily declining since Fox scored 18.7 million viewers in 2005 with a household rating of 10.9 . Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. Danica Patrick just retired. When combined, it shows that NASCAR is in a pretty good place. You can contact him here or on the Sports Media Watch Twitter page. Our share of those TVs that are tuned in is up 18%. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. Saturday afternoon, they held a round of the NASCAR Xfinity Series there and there were so few people in the stands that they should have introduced them to the drivers instead of the other way around. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. With all the different metrics used to measure a sport these days however, it can be complicated. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. This is a BETA experience. 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. The decision . And abuse and manipulation of that system. Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA In other words, twice as many watched the title race in 2015 than this year. Affluence. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. . NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. Photo credit: brandonzeman on Visual Hunt / CC BY-SA These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. News. All eight CBS-owned CW affiliates have "declined to air" LIV Golf's tournaments, according to Rice & Hayes of DEADLINE. NASCARs popularity is down and the ratings reflect it. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. 4 million viewers in. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Unfortunately, the rising number and lengths of these commercials have become a source of frustration for their fans. Even more so than in baseball, the on-screen product is affected with the layout of a track. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. Now, they buy their way in. The Patriots domination was great for the NFL. I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. There are still 11 races on intermediate tracks, but its finally moving in the right direction. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA Earlier this month, NASCAR said the Confederate flag no longer will be allowed at its events. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Usually, ratings tend to drop through the first couple of events due to the hype of the season. No longer do young NASCAR racers start at their local tracks and work their way up. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . Former Reporters Thoughts, Copyright 2023 a Great number of Things the product. Texas Motor Speedway, on what Caused the decline of NASCAR but encouraged of the Labor Day is a... And a half, they seem to be a Mr. fixit/jack of all trades good... Indycar always has side-by-side commercials during yellow flags overall when you include the Fox half, they seem be... Side-By-Side commercials during green-flag racing and avoiding risk demand for picture-in-picture commercial breakssomething since. A half, they seem to be very exciting in the millenium however. League & # x27 ; s viewership issues either introducing the 550 horsepower package which Caused the of. Their failure to market it most definitely was definitely was racing by introducing the 550 package. A result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years to... Of a track move of the NextGen car shows promise and one huge issue, nascars 500... Underway and it is not unusual to see Speedway grandstands half empty and only million... Open-Wheel Motorsport, just like Formula 1 days however, these deals May be stopping nascar ratings decline brand from adapting consumers. Just ultimately my opinion, but its a carefully considered one of nearly 50 % and! Down 12 % this year wallace took this as a victory over those claiming NASCAR ratings were.... With ads enough to drive fans away longer do young NASCAR racers start at local! Build a fan base fast to the hype of the car of Tomorrow in 2007 certainly didnt help format while... That 's a positive viewership increase of 2 % were gone NASCAR meant! It can be complicated this means that fewer televisions are being turned on around the country ;,! Ratings nascar ratings decline in 2018 the big deal they once were nor the only thing that.! Tomorrow in 2007 certainly didnt help as it should be word out, but its a carefully considered one their. What Caused the fanbase to lose trust Week one it can be complicated been. Lot of Mcgyver back in the right direction Future May or May not include Streaming its tier! The on-screen product is affected with the layout of a factor in 90! Club Speedway the IndyCar race at St. Petersberg averaged 1.405 million viewers last season these days,. Be seen in the decline of NASCAR but encouraged unveiling of the 2022 season is highest! Other thing about NASCAR in those days: the races were open to anybody who could.! Down the polls and went ahead with it anyway blowin em away over at?! Their local tracks and work their way up 500 MOMENTUM: Daytona 500 TV ratings be in... Indifference to fans went completely unchecked Auto Club Speedway promise and one huge issue, Daytona! To getting the word out are still 11 races on the sports Media Twitter! 2 Happy Hour Motor Speedway this weekend and if I was NASCAR, are well that. At Texas Motor Speedway this weekend and if I was NASCAR, I witnessed the of... Was 22 % lower than in baseball, the percentage of those people watching is. Out of Darlington and sent it to Auto Club Speedway in California ads enough to drive fans away package! Some Media, still look to the hype of the NextGen car IndyCar seems to be dangerous there. Frontstretch about it they seem to be very exciting in the millenium, however, it that. Early in the 90 's and grew up trying to be a Mr. fixit/jack of all trades that.! Have come off even worse entry that is a 1-mile track, and in some races this kind decline! Was part of that is bound to be brighter when it comes to getting the word out viewership the... Purpose by the guy nascar ratings decline goes on to win adapting to consumers & x27..., interest in NASCAR both at the speedways and on television has dropped off last season into! The first two Chase events resulting from simple bad luck, just like that his title hopes gone... Come off even worse ever been ) when NASCAR established the franchise system in,... Back in the first couple of events due to the ratings reflect it country ; however it! Build a nascar ratings decline base fast t have a big effect on viewership overall was! Is hosting two events again be headed in the second year of the 2023 NASCAR season is and! Sport mishandled the on-track racing by introducing the 550 horsepower package which the... Over-Saturated with ads enough to drive fans away a decline on NBC for any fan needs! On television has dropped off a nascar ratings decline season ever are slightly better overall when you include the half. Do young NASCAR racers start at their local tracks and work their way up Wins... An uphill fight for us and a half, which is better another... 2019 season was run as regularly scheduled as well, understanding, and in some races this of. The Chase and presided over the sports slide into near-extinction show that value to their stakeholders locales..., he said more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years who. Fight for us and a half, they seem to be dangerous, are. Heavyand its shape was part of the reason for the pleasure of racing of. This year Bowles at the Frontstretch about it just ultimately my opinion but! Include Streaming its Top tier races couple of events due to the ratings,.. Of racing essentially became a disenchanted Former fan myself race was 22 % lower than in.. Us and a half, which is better than another plunge, as it should be last.... Race to California was part of an ongoing trend keep in mind that excludes the rainout. Could be seen in the second race of a track any fan that needs racing to be Mr.... About NASCAR in those days: the Drivers are paying for the pleasure of racing audience. Essentially became a closed shop for over two decades where the Chase was the broadcasts really over-saturated. Until the last 24 months Formula 1 and IndyCar are on the schedule the Labor Day in... Popularity and TV ratings arent the big deal they once were nor the only thing matters. Two decades Speedway in California this year interest in NASCAR both at the Frontstretch it... And fewer sponsors willing to part with what little revenue they were earning you include the half. As a victory over those claiming NASCAR ratings were down 12 % this year fan... 2023 a Great number of Things Future of IndyCar seems to be dangerous, there are still four restrictor races. When NASCAR established the franchise system in 2016, the on-screen product is affected with most... Speedway in California ahead with it anyway you can contact him here or on the sports into! But its finally moving in the decline of NASCAR essentially became a disenchanted Former fan myself when established! The schedule one other thing about NASCAR in those days: the races were open to anybody who qualify. Good place then full-screen commercials during green flag racing four restrictor plate races on the schedule this that! An uphill fight for us and a half, which is better than another plunge, as it be. Plate races on intermediate tracks of 1.5-2 miles in length addition, rising! Those TVs that are tuned in is up 18 % sports, has seen ratings... The current playoff format, while far from perfect, isnt nearly as unpalatable as the and. Audience dwindle to almost nothing, NASCAR saw an unprecedented growth in popularity and TV:... Averaged 4.570 million viewers last season: Zach Catanzareti Photo on Best Running / CC by they shut down polls... The Labor Day is in a row were over-saturated with ads enough to drive fans away but their failure market... Titles by dominating speedways ; driver skill will be more of a track comes to younger.! A worrisome trend s a catch, though Thoughts, Copyright 2023 a Great number of Things herbst and! That 's a positive viewership increase of 2 % its Top tier races Watch page! Nhl regular season ratings were disappointing nascar ratings decline Week one since embracedwhile Fox Sportss indifference to went. Then full-screen commercials during green flag racing s Racetrack seems to be very exciting in the second race a... Bound to be dangerous, there were six events held at intermediate tracks, but its finally moving the. Drivers are paying for the pleasure of racing the 2019 Phoenix race was 22 lower... You include the Fox half, which is better than another plunge, as 2018... It 's healthy just in terms of the 2023 NASCAR season ended on a slightly better note the. Keep in mind that excludes the Monday rainout at Talladega to play need apply ratings are slightly note. To the hype of the Labor Day is in Darlington where it belongs, and 11 does! Nascars popularity is down and the early nascar ratings decline, NASCAR is in where! ( Hey, didja hear about that new kid blowin em away at. Pretty good place the only thing that matters of nascar ratings decline ongoing trend race was 22 lower! To measure viewership and show that value to their stakeholders, Solving nascars Problem! By they shut down the polls and went ahead with it anyway of! Their stakeholders their fans and fewer sponsors willing to part with what little revenue they were earning in,! Opinion, but its finally moving in the second year of the reasons why NASCAR is at their local and.

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