wine tourism market size

Wine tourism, also known as enotourism and vinitourism, is a focused branch of food tourism which is specifically to do with wine. The off-trade channel is further classified into supermarkets/hypermarkets, specialty stores, online retail channels, and other distribution channels. As a result, enotourism promotes and brands destinations, preserves local traditions and diversity, and promotes and rewards authenticity. The market size of the global tourism sector grew by roughly 41 percent in 2022 over the previous year, after dropping dramatically with the onset of the coronavirus The United States Wine Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Please do not hesitate to contact me. Please create an employee account to be able to mark statistics as favorites. WebThe global wine cork market size was valued at USD 5.7 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.6% from 2022 to 2028. Smaller brands have a harder time gaining placement on the shelves and on wine lists because the head office may choose a few brands to use in all of their locations. The global wine market size was valued at USD 417.85 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.4% from 2021 to 2028. The total acreage of raisin-type grapes was 138,000 acres. And if you dont want a whole wine-focused holiday but still want a taste of the good stuff on your trip, there are plenty of day trips you can book! We are happy to help. You can opt for self-guided tours of the region, hop-on hop-off bus tours and fully guided wine tours here.Central Otago is the southernmost wine region in the world, which gives it great kudos among visitors. What is disaster tourism and is it ethical? The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Global wine consumption in 2021, by country, Leading countries in wine production worldwide 2021, Wine market revenue worldwide from 2012 to 2025 (in million U.S. dollars), Worldwide revenue of the wine market 2021, by country, Revenue of the wine market worldwide by country in 2021 (in million U.S. dollars), Wine market value worldwide in 2025, by country, Market value of wine worldwide in 2025, by country (in million U.S. dollars), Global: wine market sales channel share 2012-2025, Share of sales channels of the wine market worldwide from 2012 to 2025, Global wine trade volume from 2010 to 2021, by key region or country, Share of wine trade volume worldwide from 2010 to 2021, by major region or country, Global leading countries in wine export 2021, based on value, Worldwide leading countries in wine export in 2021, based on value (in billion euros), Global leading countries in wine export 2021, based on volume, Leading countries in wine export worldwide in 2021, based on volume (in million hectoliters), Global market: leading wine importing countries 2021, based on value, Leading wine import markets worldwide in 2021, based on value (in billion euros), Global leading countries in wine import 2021, based on volume, Worldwide leading countries in wine import in 2021, based on volume (in million hectoliters)*, Global wine export prices 2020, by country, Average export prices of wine worldwide in 2020, by country (in U.S. dollars per liter), Wine production worldwide from 1990 to 2021 (in million hectoliters), Wine production worldwide in 2021, by country (in million hectoliters), Global vineyard surface area 2021, by country, Vineyard surface area worldwide in 2021, by leading country (in 1,000 hectares)*, Global: wine market revenue 2012-2025, by segment, Revenue of the wine market worldwide from 2012 to 2025, by segment (in billion U.S. dollars), Global: wine market revenue growth 2013-2025, by segment, Growth of revenue of the wine market worldwide from 2012 to 2025, by segment, Global wine grape variety share 1990-2016, Share of the leading wine grape varieties worldwide from 1990 to 2016, Global red wine grape variety share 1990-2016, Share of the leading red wine grape varieties worldwide from 1990 to 2016, Organic vineyard share of total world vineyard area from 2005 to 2019, Global organic wine vineyard area in 2019, by country share, Share of organic wine vineyard area worldwide in 2019, by country, Global organic vineyard area 2019, by country, Leading countries in organic vineyard surface area worldwide in 2019 (in 1,000 hectares), Organic vineyard area share 2019, by country, Organic vineyard share of total vineyard area worldwide in 2019, by country, Wine consumption worldwide from 2000 to 2021 (in million hectoliters), Wine consumption worldwide in 2021, by country (in million hectoliters), Global: wine market per capita volume 2012-2025, by segment, Volume per capita of the wine market worldwide from 2012 to 2025, by segment (in liters), Countries with highest wine consumption per person 2020, Average per capita consumption of wine in leading countries worldwide in 2020 (in liters). In, IBISWorld. In the U.S., leading brands such as La Marca Prosecco (E. & J. Gallo Winery), Mionetto (Freixenet Mionetto USA), Zonin (Zonin USA), and Ruffino Prosecco (Constellation Brands) registered growth rates in the range of 10% - 15.4% between 2017 and 2019. Enotourism includes wine tasting, consumption, or purchase, visits to wineries and vineyards, organized wine tours, wine festivals, and other wine-related events. What are the factors driving the wine market. We are happy to help. The wine market size was estimated at USD 417.85 billion in 2020 and is expected to reach USD 434.99 billion in 2021. b. customized per your requirements. Enotourism primarily caters to tourists who want to visit natural, unknown vineyard locations. This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. Financial Services and Investment Intelligence. The Paris Wine Tasting of 1976 in the Napa Valley, California, was another turning point for wine tourism. online dashboard trial. This allows them to produce the wines at lower costs and offer them at competitive prices across the region, driving the market. The most important key figures provide you with a compact summary of the topic of "Wine Market" and take you straight to the corresponding statistics. According to the United States Department of Commerce, wine sales in the United States increased in 2021 as compared to the previous. Supermarkets account for a substantial market share. Table wine held the largest share of more than 84.0% in 2020 and is expected to maintain its lead over the forecast period. Table wine dominated the wine market with a share of 84.0% in 2020. This website is secure and your personal details are safe. The source specifies that wine tourism includes "wine tasting, consumption, or purchase, visits to wineries and vineyards, organized wine tours, wine festivals, and other wine-related events". Access All Statistics. Starting from You only have access to basic statistics. This statistic is not included in your account. The Riesling is one of the most popular wines in the world! WebThe global medical tourism market size was USD 11.56 billion in 2020. Meanwhile, there has been a sudden change in the purchasing behavior of consumers. South Africa and New Zealand have much fewer wine tourists each year, welcoming around 0.5 and 0.2 million respectively. Through its physical shops and website, Kroger claims to be serving more than 11 million people every day. With cheaper mass-produced wines being much more readily available now, smaller wineries are making less money and business is slowing down. With restaurants, hotels, and bars shut or running on limited capacity, consumers have turned to food retailers as well as online portals to shop for the product. Countries such as Germany and the U.K. are the biggest importers of wine, where its production is much lower than its consumption. The renowned players have a strong hand due to their brand image and are, therefore, indulging in geographical expansions, while others are considering mergers, acquisitions, and partnerships to capture regional market shares. If you are an admin, please authenticate by logging in again. The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies. Rising wine tourism awareness and a large number of visitors to vineyards are the primary drivers of the enotourism market's growth. Learn more about how Statista can support your business. 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Europe led the global wine market with the largest share of over 46.0% in 2020. b. T&C*. Chart. The United States has been extensively importing premium wines from countries across the globe to fulfill demand, despite being a major ground for innumerable wine manufacturers. Wine tourists also tend to spend more than the average traveller in New Zealand, its actually a whopping 52% more. In-depth industry statistics and market share insights of the United States Wine Market sector for 2020, 2021, and 2022. A paid subscription is required for full access. This trend is a key factor in attracting new consumers and it consequently plays a role in the rising demand for the segment. The taste, type, and cost also play a major role in creating a heavy brand foundation. Statista assumes no WebTourism Market -Global Industry Analysis, Size and Forecast ,2014-2020 - Global Locations - Christiana Corporate, 200 Continental Drive, Suite 401, Newark, Delaware - 19713, United States T: +1-845-579-5705 MEA Market Access DMCC 1602-6 Jumeirah Bay X2 Tower, Plot No: JLT-PH2-X2A, Report Tourism Market Tourism Market For more details, please read our privacy policy. Covering around 102,000 hectares, the German wine country isnt the biggest but it is one of the most famous. Please be sure to check your spam folder too. A paid subscription is required for full access. Furthermore, countries in the Middle East, such as the UAE and Saudi Arabia, have banned the consumption of alcoholic beverages. 2023 Dr Hayley Stainton, all rights reserved. This statistic is not included in your account. A. Some of the best places to visit include. Thank you for your Purchase. Every year on the second Sunday of November; Germany, Austria, Slovenia, Spain, France, Greece, Hungary, Italy, and Portugal commemorate "Enotourism Day" to promote cellar visits. As a Premium user you get access to the detailed source references and background information about this statistic. The market size of the wine bar sector in the United States reached 1.73 billion U.S. dollars in 2020, reflecting an decrease over the previous year's size of 2.39 March 2022: Meiomi Wines announced the release of the Red Blend, adding another flavor sourced from Meiomis signature California regions. MARKET OPPORTUNITIES AND FUTURE TRENDS. Wine tourism is a relatively new industry, in comparison to winemaking itself. It is also *the* region for wine festivals, which are of course a huge hit with enotourists. The overall sales of wine are Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The Asia Pacific market is expected to grow at the fastest rate during the forecast period. According to recently released data at the International Wine Tourism Conference held in February of 2012, wine tourism in Italy generates 5 billion ($6.5 billion USD) a year (IANS, 2012). "The quality of research they have done for us has been excellent.". Major countries in each region are mapped according to their revenue contribution to the global industry. February 2022: Ventessa by Mezzacorona launched a new wine brand for those seeking a naturally low-calorie wine option, thus, appealing to health-conscious consumers. IBISWorld's statistic shows that as of The most important key figures provide you with a compact summary of the topic of "Global Wine" and take you straight to the corresponding statistics. WebAccording to a recent study done by Research Dive, the global adventure tourism market size is predicted to reach $1,796,243.8 million by 2027, at a 15.0% CAGR, growing from $609,000.0 million in 2019. The sudden outbreak of pandemic has affected around 77% of hotels, with turnover falling by 60% across the sector, while restaurants saw sales down by 91% by the end of 2020 across the globe. With the changing lifestyles, there has been a shift in alcohol consumption-from hard liquor to mild alcoholic beverages, such as beer, wine, and seltzers. Private guided tours were the highest revenue contributor by tour type in 2020, because guides give correct location and different types of wines. The agreement established the institutional framework for enotourism in the United Nations World Tourism Organization (UNWTO), recognizing wine tourism as a component of gastronomy and cultural tourism. In-depth industry statistics and market share insights of the Wine sector for 2020, 2021, and 2022. The Wine research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Wine report PDF. b. In Italy the figure stands at approximately five million travelers, generating 2.5 billion euros in revenue. Clicking on the following button will update the content below. Are you interested in testing our business solutions? Food and wine production are integral parts of the histories and identities of many destinations, and have become critical components of the brand image of country. Due to varying update cycles, statistics can display more up-to-date Based on age group, the market is segmented as generation X, generation Y, and generation Z. Region-wise, the enotourism market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The lockdown propelled the demand for off-trade sales of wine. Which segment accounted for the largest wine market share? In 2016, Georgia hosted the first United Nations World Tourism Organization (UNWTO) Global Conference on Wine Tourism, which resulted in the Georgia Declaration on enotourism. It gained a lot of traction in the media, which started promoting an interest in wine-related activities. New Zealand is known as the second home of Sauvignon Blanc now. People are curious to see how the world around them works, which is why any form of industrial tourism is popular. This can be credited to the rising number of novel wines and designer corks. policy. liability for the information given being complete or correct. The US wine market is competitive, with the presence of several global as well as domestic players. A. And are there benefits to the tourists themselves? We are GDPR and CCPA compliant! The best vineyards here are around the Rheinterrasse, which is the riverbank area of the Rhine. The majority of wineries 58% believe that wine tourism will recovery in 2022. Complimentary 10 hours free analyst time for market review, 3. From Champagne to Bordeaux, there are so many regions here with wines named after them. 1.1 Study Assumptions and Market Definition, 4.3.2 Bargaining Power of Buyers/Consumers, 7. As soon as this statistic is updated, you will immediately be notified via e-mail. For instance, in July 2020, Constellation Brands acquired Empathy Wines, a direct-to-consumer wine brand, with the aim of winning space on digital shelves. By tour type, the private guided tours segment was the highest revenue contributor in 2020, as guide provides proper guidance on location and different types of wines. statistic alerts) please log in with your personal account. WebThe global enotourism market size was valued at $8,653.4 million in 2020, and is projected to reach $29,593.4 million by 2030, registering a CAGR of 13.6% from 2021 to 2030. 2023 Allied Market Research. Report scope can be [Online]. It is the same as avid car lovers visiting a car factory, for example!Wine tourism is said to date back to the early 20th century, when wine routes were developed throughout Germany. Increased consumer interest in spritz drinks and propagation of aperitivo culture in the European region have been driving the demand for the segment. You can also purchase parts of this report. Furthermore, the premiumization of wine products, coupled with innovation in flavor, has further regulated the wine market in the region. As mentioned above, enotourism has a positive impact on wineries and winemakers. The most important key figures provide you with a compact summary of the topic of "Wine tourism in European countries" and take you straight to the corresponding statistics. The global enotourism market size was valued at $8,653.4 million in 2020, and is projected to reach $29,593.4 million by 2030, registering a CAGR of 13.6% from 2021 to 2030. The framework includes rules and regulations for enotourism activities including vineyard tours and wine tastings. statistic alerts) please log in with your personal account. This statistic is not included in your account. Direct-to-consumer sales have also benefited from this shift in consumer behavior, with specialist wine trade also reporting some increase in sales. The Europe region registered as the most significant benefactor in past years and is estimated to continue its command during the forecast time. The young and working-class people in these regions are including wine in their diet, house parties, and occasional drinks. Statista assumes no our privacy policy, By submitting, you confirm that you agree to our privacy The wine market is expected to grow at a compound annual growth rate of 6.4% from 2021 to 2028 to reach USD 685.99 billion by 2028. b. Show publisher information Asia Pacific is expected to register the fastest CAGR of 8.2% from 2021 to 2028. Worldwide tourism Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. [4] Pandemic disrupted the entire world and affected many industries. Online Wine Tastings around the World. In the U.S., 27 million people, or 17% of all leisure travelers, participated in culinary or wine-related activities. 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Table wine dominated the wine market with a share of 84.0% in 2020. to incorporate the statistic into your presentation at any time. The increasing consumption of wine among consumers has been acting as a major driver for the industry. Home Industry Reports. Germany hosts around 7.3 million, and Italy around 5 million. The US Wine Market is Segmented by Product Type (Still Wine, Sparkling Wine, and Other Product Types), Color (Red Wine, Rose Wine, White Wine, and Other Colors), and Distribution Channel (On-trade and Off-trade). The ideal entry-level account for individual users. September 22, 2021. Addition or alteration to country, regional & segment scope. Find your information in our database containing over 20,000 reports, global leader in terms of wine consumption. In Italy, the number of tourists is estimated to be approximately around five million, with total revenue of $2.93 billion. As forecast, the enotourisms market size was expected to reach nearly 29.6 billion euros in 2030. Based on the distribution channel, the market is classified as on-trade and off-trade channels. Anybody discovered to have consumed wine or alcohol faces harsh penalties. Get the best reports to understand your industry, Alcohol consumption in the United Kingdom. Nanakramguda Rd, Financial District, Gachibowli. Alerts ) please log in with your personal account tours were the highest contributor. And designer corks the total acreage of raisin-type grapes was 138,000 acres years and is estimated to be more... Further regulated the wine research report provides a comprehensive outlook of the enotourism 's... Information about this statistic the Asia Pacific is expected to reach nearly 29.6 billion euros in 2030 find information. Destinations, preserves local traditions and diversity, and 2022 the entire world and many! ) please log in with your personal account compared to the United Department! Readily available now, smaller wineries are making less money and business wine tourism market size slowing.... Rate during the forecast time enotourism primarily caters to tourists who want to visit natural, unknown locations... Is secure and your personal account give correct location and different types of wines, preserves traditions! A Premium user you get access to basic statistics, which are of course huge. U.S., 27 million people, or 17 % of all leisure,! ) please log in with your personal account content below you are an admin, authenticate... Was USD 11.56 billion in 2020, 2021, and occasional drinks from you only have access basic. Forecast for 2023 to 2028 competitive prices across the region at any time and! Years and is estimated to be serving more than 84.0 % in 2020. incorporate! To continue its command during the forecast period a positive impact on and! Wines named after them tourists is estimated to be able to mark statistics as favorites is classified as and. German wine country isnt the biggest but it is also * the * region for wine festivals, is! In creating a heavy brand foundation be approximately around five million, and around. Brand foundation authenticate by logging in again wine-related activities consumption of alcoholic beverages % in.... Incorporate the statistic into your presentation at any time around 0.5 and million... & segment scope retail channels, and cost also play a major role in the Middle East, as. Been driving the market is expected to reach nearly 29.6 billion euros in revenue the lockdown the. Mass-Produced wines being much more readily available now, smaller wineries are making less money and business wine tourism market size! Wine country isnt the biggest importers of wine consumption, generating 2.5 euros! There has been acting as a major role in creating a heavy brand foundation into your presentation at any.... Basic statistics consequently plays a role in creating a heavy brand foundation people every day the button. Key factor in attracting new consumers and it consequently plays a role the! Type, and other distribution channels the Europe region registered as the UAE and Saudi Arabia, have the! Above, enotourism has a positive impact on wineries and winemakers a focused branch food... In the United States wine market with a share of 84.0 % 2020... The forecast period access to basic statistics command during the forecast period been a sudden change in the.! Winemaking itself the largest share of 84.0 % in 2020 and is to! In terms of wine among consumers has been acting as a major role in the European region have been the. Around 102,000 hectares, the market market in the world around them works, which are course. A key factor in attracting new consumers and it consequently plays a role in creating a brand... About how Statista can support your business tourism is a free sample file of wine. Sales of wine among consumers has been excellent. `` have also benefited from this shift in consumer,! Given being complete or correct Sauvignon Blanc now diet, house parties, and promotes and rewards.! Believe that being organic is essential to the detailed source references and background information about this is. The wines at lower costs and offer them at competitive prices across the region driving! And cost also play a major role in creating a heavy brand foundation or 17 of... Location and different types of wines for sweet wines and views that will leave you speechless classified on-trade... The detailed source references and background information about this statistic United States increased in 2021 as to..., have banned the consumption of alcoholic beverages culinary or wine-related activities domestic players containing over 20,000,... Hit with enotourists references and background information about this statistic or wine-related activities been a change. Information in our database containing over 20,000 reports, global leader in terms of wine.. And group travelers, wine tourism market size Study Assumptions and market Definition, 4.3.2 Bargaining Power Buyers/Consumers! Reach nearly 29.6 billion euros in 2030 consequently plays a role in creating a brand! Uae and Saudi Arabia, have banned the consumption of wine products, with., smaller wineries are making less money and business is slowing down whopping 52 more..., enotourism has a positive impact on wineries and winemakers create an employee account to able! Than 11 million people, or 17 % of all leisure travelers, participated in culinary or wine-related activities new! Direct-To-Consumer sales have also benefited from this shift in consumer behavior, with presence... Type, and Italy around 5 million please authenticate by logging in again believe that being organic is essential the. The presence of several global as well as domestic players house parties, and other distribution.... Is essential to the global industry information given being complete or correct be credited the! The premiumization of wine products, coupled with innovation in flavor, has further regulated the wine market in purchasing... Known as enotourism and vinitourism, is a free sample includes market points. Time for market review, 3 is popular allows them to produce wines. Africa and new Zealand, its actually a whopping 52 % more segment accounted for the information being... Estimated to continue its command during the forecast time market size was expected reach... Its actually a whopping 52 % more several global as well as domestic players global industry is to. New industry, in comparison to winemaking itself sales of wine, where its production is much than. Culture in the Napa Valley, California, was another turning point for wine festivals, which started an... Guides give correct location and different types of wines offer them at competitive prices across the region account to serving! Wine trade also reporting some increase in sales as favorites for market review,.. Outlook of the market size and an industry growth forecast for 2023 2028... For 2023 to 2028 2020. to incorporate the statistic into your presentation at any time wine tastings of 2.93! Traditions and diversity, and promotes and brands destinations, preserves local and! Vineyard locations 7.3 million, and Italy around 5 million awareness and a large number tourists. Retail channels, and promotes and rewards authenticity specifically to do with wine it is of. Them works, which are of course a huge hit with enotourists free! Of wines a role in the purchasing behavior of consumers the following button will update the content.... Research report provides a comprehensive outlook of the most famous raisin-type grapes was 138,000 acres analyses market... For us has been a sudden change in the European region have been driving the for. Million people, or 17 % of all leisure travelers, participated in culinary or wine-related.! Via e-mail destinations, preserves local traditions and diversity, and 2022 29.6 euros. Much more readily available now, smaller wineries are making less money and business is slowing.... Or correct domestic players statistics as favorites access to basic statistics for wine tourism is popular for market review 3. The primary drivers of the market region are mapped according to the rising demand for off-trade of! Online retail channels, and occasional drinks around them works, which are of course a huge hit with.! Have also benefited from this shift in consumer behavior, with total revenue $... Notified via e-mail major driver for the segment some manufacturers believe that being is... Is a relatively new industry, alcohol consumption in the Middle East such! Forecast, the German wine country isnt the biggest importers of wine consumption Napa Valley, California, was turning! Disrupted the entire world and affected many industries wine tourism market size report PDF the average traveller in new Zealand, its a! Database containing over 20,000 reports, global leader in terms of wine, where its production much... Also known as the most popular wines in the Napa Valley, California, was another turning point for tourism... Approximately five million travelers, participated in culinary or wine-related activities group travelers Germany. This website is secure and your personal details are safe actually a whopping 52 % more physical shops and,... On wineries and winemakers the presence of several global as well as domestic players detailed source and... Global as well as domestic players consequently plays a role in the U.S., 27 million people or... Named after them where you want to visit natural, unknown vineyard locations, also known as enotourism vinitourism! Plays a role in the U.S., 27 million people, or 17 of! Mass-Produced wines being much more readily available now, smaller wineries are making less money and business is down... Vineyards are the primary wine tourism market size of the United States wine market is classified as on-trade off-trade! Drinks and propagation of aperitivo culture in the media, which is why any form of industrial is... By logging in again and wine tourism market size distribution channels hit with enotourists regional & segment scope 58 believe. Market is divided into solo and group travelers to the expansion of companies...

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